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IECSC Chicago 2019
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Saturday, March 30 • 1:30pm - 2:45pm
Culturally Diverse and Digitally Connected: Catering Spa Services to Generation Z

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What does your generation look like ? Not every generation is alike, nor should they be treated by marketing campaign in the same way. Generation Z (a.k.a. Tweens, Baby Boomers, Generation 9/11 and Generation XD) was born after 1994. Generation Z are the new conservatives embracing traditional beliefs, they are self-controlled and more responsible and they are now in their early formative years. Learn marketing techniques that are appealing to this generation which values authenticity and “realness” with less of a faux Instagram influence. Acquire knowledge on how to deliver an experience instead of a salon service to a generation that is accustomed to high-tech multi-information sources, yet is looking for a real thing.

This class is part of the Social Media & Marketing Targeted Learning Track. The track includes four classes. Pricing is per track.
Advance Pricing: $225
After February 25: $300

Speakers
avatar for La Vennecy Pat Brown-Dickson

La Vennecy Pat Brown-Dickson

Director of Operators & Educator, New Age Spa Institute
La Vennecy Pat Brown-Dickson is the Director of Operations at New Age Spa Institute. With over 20 years of experience in the beauty industry, Pat strives to achieve her highest level of excellence both as a nail technician, esthetician, and teacher. Her goal is to help professionals... Read More →


Saturday March 30, 2019 1:30pm - 2:45pm
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Attendees (3)