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IECSC Chicago 2019
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Saturday, March 30 • 3:00pm - 4:15pm
Marketing from the Heart - Why Spa-lanthropy is Good Business [Earn nursing and massage CEH]

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Whether it is a retail product that supports women artisans in rural settings or hosting a “Yappy Hour” in support of your local animal shelter cause marketing has exploded across all service and retail channels. From gift cards to candles, people feel better about the business and themselves if the product or service has a social give back. Spas, salons and wellness centers are the perfect partner for creating yearlong retail, special event and promotional campaigns that tug at the heart and appeal across multiple age groups from Gen Z to Baby Boomers. Solo estheticians to multi location spas can all capture guest loyalty and great social media buzz by marketing from the heart.

Learn how-to with:
  • *Special events: Parties with purpose
  • *Ethical sourcing
  • *Buy local/sourcing local
  • *Charitable giving
  • *Volunteering
  • *Sponsored events
  • *Strategic partnerships
  • *In-spa drives
Provider Approved by the California Board of Registered Nursing. Provider # 14813 approves this course for 1 contact hour. Patti Biro is an approved provider recognized by the TX TDLR.

This class is part of the Social Media & Marketing Targeted Learning Track. The track includes four classes. Pricing is per track.
Advance Pricing: $225
After February 25: $300

Speakers
avatar for Patti Biro

Patti Biro

Owner, Patti Biro & Associates
Author, consultant, spa cheer leader and coach, Patti Biro may have been one of the youngest spa owners on record. A lifelong love affair with all things spa and wellness started after starting a backyard spa with two sisters in her neighborhood. From day spas to resorts, hotels to... Read More →


Saturday March 30, 2019 3:00pm - 4:15pm
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Attendees (11)